So you have an ebook, report, or mini guide written and ready to sell. Now it’s time to plan your marketing and pricing strategy so that you can make as much money as possible on your product.

First thing’s first: take a look at the competition. See who’s selling similar products and what they’re charging, and determine the average price range for products similar to your own. You probably don’t want to exceed your highest priced competitor by too much, if at all. That doesn’t mean you shouldn’t price your product toward the top of the existing price range. Never, ever underestimate the association most people make between price and quality. Many people assume that a higher priced product must be better than a lower priced one.

One other important thing to keep in mind when picking your price is the way people think about spending limits. Customers often set themselves round number budgets. In other words, they are willing to spend up to, let’s say, $20 on a particular purchase. Not $15, or $18, but $20. That being the case, if you feel like $15 is a fair price for your product, consider going up to $19.

Now that you know what you’re charging for your product, it’s time to figure out how to justify that price in the eyes of the customer. Position yourself as being unique for one reason or another. If you’ve written an ebook about internet dating, position yourself as an internet dating expert. If you push titles and terms that imply you know more than anyone else about your topic, you’ll be able to set yourself apart from the crowd, and make your products more desirable to your customers. If your customers see your products as being more valuable, they’ll be willing to pay more for them. You can also up the customer’s perceived value of your product by throwing in bonuses with it. If you’re selling an ebook, consider throwing in a short report on a related topic for free. The customer will take the free report into consideration when choosing between your product, and someone else’s.

By taking the time to do a little research, and by working to show the customer the full value of your product, you can charge a little more, and bring in more profits. The best part is that as long as the customer is satisfied with their purchase, they’re likely to buy from you again.

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