News and articles must be worthy of reading as a starting point for using both on-site and off-site SEO. The content must be able to provide something that readers will want to read all the way through and will wish to learn more from the content. This way when the back links are produced they will be an accurate representation of what is available in the article on both Google’s side through the automated indexing and what the readers will actually see when they arrive to the page or supporting pages.

Frequent updates to content are important and provide more for Google to be able to index. Each page will provide new indexing opportunities for different keywords which could all tie in with the overall ranking on Google and other search engines. Images, being content as well, can be search engine optimized by using the alt and title attributes in the html coding for display. The html is also crawled by Google and information such as keywords in the image name, directories, description and title. This provides a way to index into Google images which also helps to pull in additional traffic through image ranking.

Organic optimization is the major key to success as most people will search for items organically using their normal speech patterns. If you can rank for phrases and keywords used in a certain way, you may be able to pull in a large amount of traffic while increasing the ranking on Google substantially. Try to rank with as many phrases as possible but without keyword spamming or stuffing in your content. The better that the content utilizes the keywords or key phrases organically, the more likely that it will show up when a search inquiry is made by a normal, everyday person. One of the best ways to garner traffic from Google and other search engines is using long tail keywords.

For example, if I sell Monkey Wrenches by the dozen to Monkey construction workers I would use a long tail keyword to market to those Monkeys. Say the term “Monkey Wrench” has 500,000 results when you search google for it. But when you search for “Money Wrenches For Monkey Construction” there is only 2,000 results. Interesting right? Usually you go for the most results, but when you have such a niche product, focusing on that niche is important. So I will then use a Keyword tool and see how much traffic that long tail phrase gets, then use those keywords instead of the short one, to try and dominate those who are actually looking for that niche product and getting their eyeballs on my site.

Popularity: 8% [?]

Sometimes on page SEO is looked over in today’s internet marketing world for some reason, but it remains one of the most important parts of SEO for your website or blog.
If you think using Wordpress Plugins such as “All-in-One SEO” is enough, then you are very wrong.
Just using SEO for the content on your page is not enough. Your links need to be in check, your navigation easy to follow, a sitemap generated, and your site pinging search engines with products such as Ping-O-Matic on a regular basis.

Remember, on page SEO is possible and still provides some of the necessary elements on how Google and various other search engines and directories categorize and rank the sites. Unique and accurate page titles for sites are always important because they provide information which is taken directly by the robots/spiders/web-crawlers that deep index websites. This helps to prevent duplicates in search engine listings so people who are searching for information are not bombarded by the same information by multiple websites.

Using page title tags is appropriate but should be done in a specific manner. Never keyword stuff and do not use all capitalized letters in the title tags. Use of description meta tags is also important and helps to provide the search engine indexing services to pull appropriate information for cataloguing.

The next thing that should be done is a URL structure revamp. Websites that have insanely long URLs to the content destination are not easy to index or remember by users. The best way to offer content that is easy to find is to use keywords as directories on the hosting. This way, when search engines index the URLs, they get keyword targeting in the link text as well. Usually the structure will be best in a generic URL as: “http://www.yourdomain.com/base-subject/secondary-subject/keyword-content.html”. There are many variations that you could take on the URL with top level domain extensions, sub-domains and structure for the URL which all help search engines to index the website.

Easy navigation of the site is a key method of allowing visitors to see what they came to see on the site. Menu items and tabs must be clearly marked and they should navigate to URLs with clear keywords in them. Content optimization of the sites is also recommended to additionally offer to on page SEO practices.

Popularity: 10% [?]

One of the most complicated, easy things to use in your internet marketing is Ezine Articles.

How can something be easy and complicated?

Well, it is pretty simple, Ezine is a complex beast of algorithm and human scrutiny. You can write a great article, post it up and have it rejected for more reasons than you can count on both hands and feet. But you can also write a plain, simple article and have it submitted no problem. The reason is that Ezine has strict guidelines, and to use it correctly you need to push the guidelines without getting rejected. Below you will find some tips and information on how to make you a better Ezine publisher.

Once you get this, Ezine will be really easy and one of the most beneficial, profitable, parts of your business.

The foremost thing that those who are interested in marketing on Ezine must do is take advantage of high quality content. Rubbish content would be a terrible prospect and would even cause for a rejection to occur from Ezine itself. The content must capture the attention of the reader and will then cause them to follow through to any anchor text and links. Taking the time to review and edit content to where it is acceptable by Ezine and provides what readers wish to read enough to want to learn more, then the content is in fine order.

Keeping the content in order with the niche that you will be marketing is the next thing you will want to do. It does no good to create content that is completely different than what you will be marketing. If you will be writing for an affiliate program to try and gain commissions, you need to write about the niche the affiliate provides. If you are marketing for exposure and SEO for websites, you need to make sure that the content syncs up with what will be at the website so readers have something to look forward to. It does not make sense to market cosmetics in the content then lead them to technology products or vice versa.

Anchor text is the final and very crucial step to marketing on Ezine. Not having the correct format or text will make it difficult for readers to see the links that they will want to follow through. If you do not provide links at all, then there is no use in even submitting the article other than for notoriety on the subject. The common mistake is creating anchor text without the article keywords because then the links are not indexed correctly for search engines. Make sure you do your research on what anchor text you should use.

Popularity: 7% [?]